Our Team

Boss AJ

Amante “AJ” Jotie

President, MGA

Founder and president of AJ Insurance Services Ltd., AJ started the company in 1991 after a successful 14 years in the industry, consistently a member of the Million Dollar Round Table. Graduating from Mapua University with a Bachelor of Science in Chemical Engineering, he realized his calling in the insurance industry early and has not looked back, having raised himself to become one of the leading managers in the insurance industry today.


Kit Espiritu-Jotie

Vice President of Sales, AGA

Carrying a Bachelor of Arts in Psychology from Ateneo University, Kit has been in the insurance industry since 1979. Earning consistent company awards as an individual producer in Philippine American Life Ins. Co. she also later owned her own sales agency force which earned her the International Jetsetter Award in Management Category for several years. Kit joined AJ Insurance in 2003 and with her potential realized, was promoted to VP of sales in 2005.


Celso Vita


Celso is an industry Veteran having served over 35 years. Working with National Life of Canada for 17 years in Vancouver, through his hard work and diligence, he helped that firm reach the status of one of the top branches in Canada. Joining AJ Insurance in 2002, he proudly serves as the Key Administrator, dealing with the entire agency’s new business.


Angelito Bartolome

Sales Manager

A graduate of Computer Programming from Red River Community College, Lito has been in the insurance business for over 14 years. In 1993 he succeeded as the No. 1 agent of a Sunlife branch. Seeking further success, Lito joined the AJ Insurance team in 2002 and was subsequently promoted as a Sales Manager in 2005. Lito has been instrumental to the continuous growth of the company’s licensed brokers through his intensive in-house LLQP reviews.


Enrico Lat

Sales Manager

Enrico, or Rico for short, holds a Bachelor of Arts degree in Accounting from the University of the East. He was recruited by New York Life in 1993 and later joined AJ Insurance Services in 1997. He was a Rookie Round Table, VIP and 10-A-Month member of Canada Life for many years. As a sales manager, Rico continues to set the activity standards high in the agency by consistently producing not less than ten applications a month.

Bernandino Lopez-Chiong

Roel Bernardino &

Maricel Lopez

Sales Managers

With a successful career in the corporate world in the Philippines, Roel moved to Canada with his family in 2002. Though he desired the same type of job he previously enjoyed, he was forced to take whatever was available to him. In 2004, he decided to take the Life License Qualification Program at Ashton College, subsequently joining AJ Insurance full time in 2005. Within 6 months, Roel had procured his place as Rookie of the Year, with back to back Agent of the Year recognition in 2006 and 2007 together with recurring membership in the Million Dollar Round Table. Effective January 2009, Roel has been promoted as Sales Manager.


Peter & Ayee Dumlao

Sales Managers

Peter and Ayee Dumlao have 24 years of solid experience in financial services, being bankers before they moved to Canada in 2005. They held management positions with 2 of the top and largest universal banks in the Philippines.  Peter was a Corporate Banker with the Bank of
the Philippine Islands.  Ayee was into Retail Banking and a Branch Manager with Allied Bank.  They joined AJ Insurance Services in 2006 and are consistent producers and Convention Qualifiers. They joined the management team in 2010 and carry with them years of management experience in the banking industry.


Joshua Jotie

VP Business Development

Josh was a manager in the service industry for over ten years before he joined his father, AJ, as a broker in 2004. He was promoted as the agency’s Training Coordinator in 2007. He is in charge of the recruitment and training of the agency. As a liaison between all the different life carriers, Josh sees to it that the new agents get the proper training. Josh has brought to AJ Insurance his strong interpersonal skills and has been partly responsible to the increase of the agency’s manpower.


Holly Rhodes

AGA (Associate General Agent)

Holly has been a Career Agent since 1983. After spending three years living and working in Yellowknife, NWT she and her family moved to Victoria, BC in 1988. In 1995 she began working as a broker for Starting Point Insurance. She became a broker for AJ Insurance Services in 2002 and was promoted to the AJ management team, opening the Victoria Branch office on February 1, 2006.


Fe Dela Paz

AGA (Associate General Agent)

Fe holds a degree in Bachelor of Science in Computer Engineering from the Polytechnic University of the Philippines in Manila. She worked as a Computer Analyst under a government office, Dept. of Trade & Industry. She simultaneously did insurance work as an agent with Prudential Life and in a short period of time was promoted to one of the company’s leading Sales Managers. Fe decided to follow her passion for insurance when she came to Canada. Bringing with her strong leadership qualities, she decided to join our Management Team as a Sales Manager of our Calgary Branch effective January 2009.


Marytes Flores

Sales Manager